As part of the GM Canadian Engineering Centre’s new innovation mandate, the company has developed a new car share program to research modern urban mobility trends and issues. Chevrolet, a division of GM, is partnering with Enterprise CarShare to provide vehicles for use by Toronto university students.
“We’re very interested in the car sharing space,” said Brian Tossan, director, GM Canadian Engineering. “We’re learning how our vehicles can be a part of a modern student’s daily life. What we learn from this exercise will inform future innovation for urban living.”
Similar programs are being conducted in New York City and at the GM campus in Warren, Michigan.
The AutoShare CarShare project provides students easy, accessible and affordable transportation throughout the school year. The fleet has 16 Chevrolet vehicles including the Cruz, Sonic and Trax. The program is being offered to students at Ryerson University, the University of Toronto and York University.
Students get $6 per hour driving rates, averaging a savings of more than 35 per cent. Normal registration fees are also being waved.
The partnership is the first time the Enterprise CarShare network will be available on university campuses for students.